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My Practice Plan
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Q&A Recordings
Q&A Recording 2.10.21 (67:09)
Q&A Recording 2.24.21 (64:50)
Q&A Recording 3.10.21 (55:45)
Q&A Recording 3.24.21 (59:49)
Orientation
Self-Evaluation (22:43)
Design Your Practice (14:22)
Blueprint (26:55)
Michael H. Cohen Bio (21:52)
Downloads: Course Syllabus
Downloads: Practitioner Playbook
Downloads: 5 Pillars to Building a Successful Practice eBook
Assignment List
Module 1 - Strategy
Introduction (3:03)
Downloads: Business Strategy Slides
1.1 Roles (16:17)
1.2 Planning (35:18)
Downloads: Assignment 1 - Business Plan Essentials
1.3 Finances (39:48)
Downloads: Assignment 2 - Financial Planning Spreadsheet
1.4 Goals (9:32)
1.5 Numbers (29:50)
1.6 Case Study (5:53)
1.7 Implementation (0:56)
Confirm Coursework Completion Before Moving on to the Next Module
Module 2 - Operations
Introduction (0:47)
Downloads: Business Operations Slides
2.1 Leadership (36:00)
2.2 Hiring (32:43)
2.3 Training (38:01)
2.4 Systems (57:44)
Downloads: Lab Tracking Spreadsheet
Downloads: Pricing and Dosage Chart
2.5 Time (24:46)
2.6 Office (12:23)
Downloads: Interactive Office Mockup
2.7 Case Study (4:45)
2.8 Implementation (0:47)
Confirm Coursework Completion Before Moving on to the Next Module
Module 3 - Patient Communication
Introduction (2:58)
3.1 Intake 1 (30:45)
3.2 Intake 2 (23:59)
Downloads: New Patient Paperwork
Downloads: Sales Slides
3.3 Dialogue (48:22)
3.4 Follow-up (15:30)
3.5 Presentations (7:31)
Downloads: Patient Education Examples
3.6 Case Study (5:06)
3.7 Implementation (2:26)
Confirm Coursework Completion Before Moving on to the Next Module
Module 4 - Sales
Introduction (2:11)
Downloads: Sales Slides
4.1 Selling (42:53)
4.2 Lead Funnel (36:50)
4.3 Life Cycle (59:44)
4.4 Case Study (5:40)
4.5 Implementation (1:26)
Confirm Coursework Completion Before Moving on to the Next Module
Module 5 - Marketing & Branding
Introduction (0:35)
Downloads: Marketing Slides
5.1 Branding (29:56)
5.2 Value Ladder (35:24)
5.3 Online Presence (26:38)
5.4 Networking (9:11)
5.5 Program (9:21)
Downloads: Assignment 4 - Elements of your Marketing Plan
5.6 Case Study (4:31)
5.7 Implementation (1:08)
Confirm Coursework Completion Before Moving on to the Next Module
Module 6 - Practitioner Playbook
Introduction (2:09)
6.1 Strategy (33:50)
6.2 Operations (25:03)
6.3 Patient Communication (14:53)
6.4 Sales (15:38)
6.5 Marketing (7:29)
Implementation (1:25)
Confirm Coursework Completion Before Moving on to the Next Module
7.1 Telehealth
Legal Strategy Introduction (6:26)
Projecting Past Your Brick and Mortar (2:03)
7.1.1 Telemedicine Intro (Part 1) (21:13)
7.1.2 Telemedicine Intro (Part 2) (12:18)
7.1.3 Telemedicine Intro (Part 3) (19:13)
7.1.4 Key Areas to Address (13:14)
7.1.5 Licensing Restrictions and Case Study (18:08)
7.1.6 Disclaimer (8:18)
7.1.7 Model Policy and Physician-patient Relationship (21:48)
7.1.8 Standard of Care (22:49)
7.1.9 Informed Consent and Medical Records (4:36)
Module 7.2 - Practice Operations
Most Common Problems (14:47)
Licensing, Consent Forms, and The Three P's (1:04)
Health Coaching, Clinical Practice, and The Hybrid model (16:05)
7.2.1 Health Coaching (17:42)
7.2.2 Risk Mitigation and Hybrid Model (11:11)
7.2.3 Prescribing Pitfalls (7:48)
Spirituality and Your Practice (21:33)
Module 7.3 Insurance and Financial Responsibility
7.3.1 Cash vs. Insurance vs. Concierge (14:41)
Medicare (9:34)
7.3.2 Medicare (19:15)
Obligations to Commercial Insurance and Primary care (10:11)
7.3.3 Commercial Insurers, Cash Only, and The Hybrid Model (5:56)
Program Agreements (14:38)
7.3.4 Membership Agreement (11:34)
7.3.5 Next Steps (14:13)
7.4 Privacy and Security
7.4.1 HIPAA (12:56)
7.4.2 HIPAA Online Resource Tutorial (24:39)
Module 7 conclusion (1:16)
Downloads: Assignment 7 - Financial Planning Spreadsheet Comparison
IFM Toolkit
Immune APM
AFMCP (74:42)
Cardio Metabolic APM
Energy APM
General PI
Hormone APM
MPP Resources
Detox Resources
GI APM
Downloads: Assignment 7 - Financial Planning Spreadsheet Comparison
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